I help trust-led consumer and healthcare brands connect positioning, content, creators, media and conversion—so attention turns into trial, repeat purchase and measurable business outcomes.
Selected business impact
My work sits where brand thinking, commercial accountability and execution meet.
Reoriented Utkarsh India’s digital marketing function around lead quality, revenue and accountability—building to ₹8 crore in monthly digital-campaign revenue.
Led brand, digital and influencer marketing across social, content, ORM and marketplace visibility.
Contributed to market-building assignments for Utkarsh, Mukkund, Anmol, SHRICON, Emami Hair Colours and Elegant Steel.
How I help
Instead of treating brand, media, creators and commerce as separate workstreams, I look at the whole journey—and prioritize the moves that can change the outcome.
Brand, category, competitor, audience and channel audits that expose the real growth constraints.
Clear value propositions, portfolios, go-to-market plans and regional strategies built for action.
One strategy across digital, social, creators, marketplaces, media and on-ground activation.
Budget, lead quality, conversion, media efficiency and ROI reviews translated into corrective action.
Fractional brand leadership across teams, agencies, vendors, production and senior stakeholders.
Experience
CaelumX · Brand and creator marketing consulting for high-consideration consumer brands.
Universal Corporation Limited · LuvLap
Maithan Steel & Power · Shakambhari Group
Utkarsh India Limited · Digital, brand and commercial transformation
Anmol Biscuits · SHRICON · Nilima Industries · Emami · Hutchison Telecom
Also: Senior Manager roles with Puretech Digital and Genesis Advertising in 2025.
About
I’m Siddhartha, a Kolkata-based brand and growth consultant. Across 19+ years, I’ve learned that good strategy is not the cleverest answer in the room. It is the clearest decision a business can act on.
My experience spans brand management, integrated communications, digital demand generation, creator marketing, product launches, media planning and commercial analytics. Today, I bring these disciplines together to help brands spot leakage, make sharper choices and build growth that can be measured.
Away from work, I’m a father, a photographer and an unapologetic lifelong student—currently deepening my work at the intersection of AI, business processes and decision intelligence.
“Love challenges, be intrigued by mistakes, enjoy effort and keep on learning.” — Carol Dweck
Executive Programme in Managing Business Decisions
MBA, Marketing
Bachelor of Computer Applications
Let’s work on what is holding growth back