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Experience
Work History
Brand Manager, Universal Corporation Limited
February 2022 to Till Date
Brands: LuvLap(Baby Care) and Evereve(Period Panties)- FMCG
Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent influencers and thought leaders
Develop content ideas and write and curate content
Brainstorm new, creative approaches to influencer campaigns
Agency coordination
e-Commerce coordination
Senior Manager- Digital and Brand Management- Maithan Steel and Power Limited
October, 2021 to February, 2022
Measure ROI and KPI and prepare Budget
Develop specific campaigns to create and maintain high levels of customer interaction.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Vendor Management
Agency Management-Review performance of Digital and creative agencies
Responsible for ATL/BTL, Agency handling and Digital Marketing
Media Buying and planning
Lead Generation Campaign- Google ADwords, PPC, CPC and Face Book
Overall Digital Calendar
Influencer Marketing-Digital
Trade Mark monitoring
SEO- Off page and On Page monitoring
PR releases- Digital and Offline
Senior Manager- Digital and Brand Management, Shakambhari Group- Brand Elegant Steel, Thermocon Steel and Green Habit
November, 2020 to September 2021
Responsible for Media Buying- Digital and ATL
Handling Creative Agency- Initially Be The Bee and then FCB Ulka(Delhi)
Handling a team of 5 BTL members and 2 inhouse creative team
Preparing Media plan and Brand strategy time to time keeping in align the Marketing objective
Website building execution
Lead Generation activity for Steel industry.
Social Media execution, complete inhouse
Develop and manage digital marketing campaigns
Social Media Strategy, Social Media Calendar Planning
SEO, SEM, Facebook campaigns
Senior Manager- Digital and Brand Management, Utkarsh India Limited
February 2018 - October, 2020
Digital Marketing
Responsible for New Customer Sales Growth PAN India aligning with Business strategies and guidelines through Programmatic advertising.
Achieving 8 Cr revenue monthly from digital lead generation.
Lead local optimization for Google PPC, Google Display Network (mid/upper funnel as well as lower funnel) with guidelines on KPIs such as Customer Acquisition Cost, Revenue per Visit, etc
Monitor and execution of SEO performance by liaising with Digital Marketing Agencies
Lead generation through E mail Marketing
Communicate with respective teams in order to execute effective localized digital marketing solutions
Work closely with Business Strategy Director, align and deliver “one marketing” integrated solutions for local demand creations
Develop and manage digital marketing campaigns
Oversee Social Media Strategy
Manage and maintain the organisation’s website(s)
Optimise content in co-ordination with agency for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain KPIs such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Brand Strategy in involvement with Agency to create online banner adverts and oversee pay per click (PPC) ad management
Brand Strategy in involvement with Agency to create copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Brand Manager, Utkarsh India Limited
March 2017 - February 2018
Corporate Launch of Utkarsh India with New Logo in PAN India
Restructuring the Brand & Marketing Departmental function, streamlining the BTL, Media Buying and selection process
Execution and planning of OOH – Dealer Boards, Hoarding, Auto Branding, Bus Branding
Prepare, Plan and Execution of Dealer Meets- 6 meets each year
Planning and execution of Plumber meets
Market search – Focus Group Discussion with Plumbers for insight
Preparing and Execution of Launch Plan, Media Plan in respect to all 7 product categories
Supervising AD Agencies, Media Agencies and BTL Agencies.
Negotiation for Media Buying in newspapers
Negotiation with Corporate Gifts vendors
Track trade mark registration
Assistant Brand Manager, Anmol Biscuits
August 2014 - March 2016
Responsible for handling Entire Brand portfolio of Anmol: Biscuits, Cakes and Cookies and assisting strategic development within the category
Working as a Brand Consultant for Mukund Biscuits, a sister concern of Anmol Biscuits. Worked on the entire makeover for the Brand in co ordination with Response India AD Agency
Assisting in developing and executing the marketing and branding strategy to improve market share and reach
Developing new brand names in the Brand Hierarchy. Analyzing Brand Architecture and improving the same.
Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.
Agencies Management for all types of ATL and BTL activity execution
Management of Creative agencies and Media Planning Agencies
Managing Product launches in various states
Trade Mark registration management
Launches:
Worked on the entire makeover of Mukund Biscuits
Launched 2 Cookies brands with 4 variants for Anmol Biscuits at Odhsia in the month of September, 2014
Launched Cookies for Anmol Biscuits at Kolkata and Bihar in the month of April, 2015
Soft Launched Yummy Elaichi and Yummi Kesar Pista in East India in the month of April, 2015
Vita Bix in the month of June, 2015 and Rusk in the month of September, 2015 in North India
Assistant Brand Manager, SBASL(SHRICON TMT Bar)
December 2011 - August 2014
Takes overall responsibility for managing the Brand SHRICON TMT Bar
Assists in developing and executing the marketing & branding strategy to improve market share and reach
Executes activities such as media, brand activation, advertising concepts, pricing, promotion
Responsibilities:
Coordination between agencies: Ad agencies(Initially Response India and then Lowe Lintas, Kolkata) to develop suitable brand initiatives to position the brand in keeping with the Brand identity. PR Firm for PR activity and executing Press Conferences. Managing Brand Ambassador(Bengali Film Star Dev)
Plans and monitor ATL & BTL so as to deliver the required value proposition, as derived from Brand identity.
Negotiation with vendors for printing of POS materials and for the BTL activities
Prepares annual plans and budget planning activities for SHRICON TMT Bar
Preparing and keeping track of brand related expenditure along with Monitoring Brand budget vis-à-vis actual expenditure
Plans and ensures required marketing support from brand in terms of advertising promotion, schemes etc in co-ordination with sales team
Assisting in devising Yearly/Quarterly/Monthly Schemes for Dealers for product push
Assists in market entry strategy for previously untapped geographies based on market feedback, and validate the same with Marketing Head
Assisting in creating new innovative channels for the product
Junior Brand Executive, Emami Limited
December 2007 - January, 2010
Responsible for handling brands like Mr Black & Mrs Black (Powdered Hair Dye), Powder & Cream Hair Colour.
Agencies Management for all types of ATL and BTL activity execution
Co- Ordination with Advertising Agency(JWT, Mumbai, Babu Dutta, Dishan-internal production house of Emami and Aleque Padamsree) to assist advertisement development
Collate and Analyse market trends and ORG data.
Monitor competitor activities, and based on the same, undertake timely market intervention.
Post-track all in market initiatives and document and incorporate learning for the future
Management Trainee, Vodafone/Hutch
June 2006 - December 2007
Worked as management trainee